CONSUMER ANALYTICS AND CONTINUOUS DECISION SUPPORT

We are data and method agnostic and enjoy working with diverse data sets. We use consulting and statistical frameworks to answer open-ended questions, test hypotheses and solve complex business problems. We provide continuous decision support which can be dialed up or down. We work as an extension of your team answering everyday questions, visualizing powerful stories and solutioning complex problems according to the need of the hour.

CRM & TRANSACTION ANALYSIS

We are a pure play analytics think-tank with world class credentials for providing CRM solutions and transaction analysis. We understand the quirks of your data model and the uniqueness of your needs. We have worked with a multitude of data platforms, pulled and harmonized data across sources, formats, sizes and types to deliver a single source of truth.
We have extensive experience in modelling on research, sales, media and transaction data (including sales, membership, promotions, omniture and demographic data). We have set up, stabilized, maintained and grown large Data CoEs for Fortune 500 companies.

CRM & TRANSACTION ANALYSIS

We are a pure play analytics think-tank with world class credentials for providing CRM solutions and transaction analysis. We understand the quirks of your data model and the uniqueness of your needs. We have worked with a multitude of data platforms, pulled and harmonized data across sources, formats, sizes and types to deliver a single source of truth.
We have extensive experience in modelling on research, sales, media and transaction data (including sales, membership, promotions, omniture and demographic data). We have set up, stabilized, maintained and grown large Data CoEs for Fortune 500 companies.

MODELLING AT SCALE

We create actionable models combining data from diverse sources. We have the ability to design and deliver models at scale. We deploy advanced statistical techniques coupled with deep domain expertise to provide solutions to some of the world’s largest retailers, food service chains, beverage giants and entertainment companies. We have demonstrated positive impact and credibility in the areas of pricing, market clustering, gauging purchase propensity, forecasting attrition and churn, identifying the drivers of consumer purchase, creating customer segments, text analytics, building consumer decision maps and more.

CUSTOM VISUALIZATION

In a world where businesses are dealing with a flood of data, enterprises rely on visualization software to slice, dice, compare and make this data useful. At AQ, we have a business-first approach to data visualization and the capability to build completely customized dashboards with our team of technology, design and domain professionals. We can also implement off-the-shelf tools like Tableau/Spotfire/Qlik.

Our tools are built to narrate a story as the user navigates through various scenarios and modules. The functionalities and output scenarios are defined by business users and the end results tailored to meet their specific requirements.

Our tools are cost- effective for large user bases as there isn’t any per-user licensing. Our tools are built in partnership with our clients’ business and IT users. The business users define the metrics and the IT stakeholders choose the technology platform.

CUSTOM VISUALIZATION

In a world where businesses are dealing with a flood of data, enterprises rely on visualization software to slice, dice, compare and make this data useful. At AQ, we have a business-first approach to data visualization and the capability to build completely customized dashboards with our team of technology, design and domain professionals. We can also implement off-the-shelf tools like Tableau/Spotfire/Qlik.

Our tools are built to narrate a story as the user navigates through various scenarios and modules. The functionalities and output scenarios are defined by business users and the end results tailored to meet their specific requirements.

Our tools are cost- effective for large user bases as there isn’t any per-user licensing. Our tools are built in partnership with our clients’ business and IT users. The business users define the metrics and the IT stakeholders choose the technology platform.

DATA MANAGEMENT

We are data agnostic and excel in harmonizing diverse data sets across multiple platforms to deliver a single source of truth. We follow a well defined process which cleans and integrates data into a single platform ensuring consistency and accuracy.

This robust platform, then serves as the source for legitimate data for the organisation. All data related queries and actionable insights whether they take the form of complex analytics studies, forecasting solutions or reporting tools start from this bank of truth.