CASE STUDIES

CONSUMER ANALYTICS & CONTINUOUS DECISION SUPPORT

CADS_Case-Study-1_Analytics-and-reporting-for-an-online-channel
CADS_Case-Study-2_Marketing-effectiveness-analysis
CADS_Case-Study-3_Market-basket-analysis
CADS_Case-Study-4_Price-tier-analysis
CADS_Case-Study-5_Opportunity-scoping
CADS_Case-Study-6_Strategic-growth-opportunity-analysis
CADS_Case-Study-7_Continous-Decision-Support

CRM & TRANSACTION ANALYSIS

CRM_Case-Study-1_Segmentation-of-an-anime-fan-base
CRM_Case-Study-2_Geographical-segmentation-for-a-CPG-major
CRM_Case-Study-3_Data-stitching-to-enable-a-360-degree-consumer-view
CRM_Case-Study-4_Targeting-renewals-with-a-gift-card
CRM_Case-Study-5_Targeted-marketing-using-category-propensity-analysis
CRM_Case-Study-6_Conversion-of-free-trial-subscribers-to-paid-subscribers
CRM_Case-Study-7_Cross-sell-and-up-sell-of-products-and-services
CRM_Case-Study-8_Designing-a-churn-prevention-strategy
CRM_Case-Study-9_Loyalty-funnel-dashboard
CRM_Case-Study-10_App-engagement-impact-for-a-leading-hotel-chain
CRM_Case-Study-11_Identifying-members-for-co-branded-credit-cards
CRM_Case-Study-12_Campaign-generation
CRM_Case-Study-13_Campaign-meta-analysis-for-a-membership-format-retailer
CRM_Case-Study-14_Customer-attribute-database-and-visualization
CRM_Case-Study-15_Improve-campaign-efficiency-and-drive-ROI-through-AB-testing
CRM_Case-Study-16_Campaign-Management-with-an-e-CRM-platform
CRM_Case-Study-17_Promotional-effectiveness-analysis-for-a-retailer
CRM_Case-Study-18_Optimal-marketing-budget-allocation-strategy
CRM_Case-Study-19_Analytics and reporting for an online channel
CRM_Case-Study-20_Pricing scenario workbench for a retail major
CRM_Case-Study-21_Price elasticity analysis for a food major
CRM_Case-Study-22_Shelf-space-optimization-for-a-leading-UK-grocer

MODELLING AT SCALE

SM_Case-Study-1_Personalized-marketing-for-a-pizza-major
SM_Case-Study-2_Identifying-category-purchase-propensity
SM_Case-Study-3_Targeted-marketing-using-category-propensity-analysis
SM_Case-Study-4_Targeting-renewals-with-a-gift-card
SM_Case-Study-5_Category-volume-forecasting
SM_Case-Study-6_Renewal-income-forecasting-model
SM_Case-Study-7_Designing-a-churn-prevention-strategy
SM_Case-Study-8_Price-elasticity-analysis-for-a-food-major
SM_Case-Study-9_Segmentation-of-an-anime-base
SM_Case-Study-10_Text-mining-to-comprehensively-analyze-CRM-data
SM_Case-Study-11_Test-and-control-analysis-for-a-food-major

DATA VISUALIZATION

DATA ENGINEERING

CV_Case-Study-1_Global-brand-health-performance-monitoring-system
CV_Case-Study-2_Subscription-and-viewership-reporting
CV_Case-Study-3_Brand-monitoring-system
CV_Case-Study-4_Habits-and-experiences-reporting
CV_Case-Study-5_Ad-preview-data-reporting-and-visualization

PRODUCTS

Products_Smart-Scan
Products_Price-Check
Products_Ad-Wiser
Products_The-AQ-Brand-Track-Product
Products_Smart-Scan - Copy
Products_Price-Check - Copy
Products_Ad-Wiser - Copy
Products_The-AQ-Brand-Track-Product - Copy

STORYTELLING & ENGAGEMENT MODELS

01-02
1 - Copy (3)
2 - Copy (3)
01-03